Email Marketing Best Practices For Marketers: Evolution of Email Marketing

Mail Gaze
4 min readAug 17, 2021


Sure Emails are old school ― yet it’s still up and running because it works wonders.

Though social media gets a lot more attention nowadays, email marketing campaigns reach and engage billions of people worldwide every year.

Email marketing ads have way too many advantages for you to avoid from your marketing strategy. It goes directly to a customer’s digital doorstep and can be personalized. And it’s so much cheaper than many other marketing tactics. If you’re a small business, email can be your best friend.

Smart businesses use email marketing tactics as an integral part of their workflows, even when they use other approaches. Email marketing and the new evolution of email marketing is one of the best means to find clients and acquire more customers.

Now, whatever the size of your business, here are 10 email marketing best practices that will help you make the most of your campaigns.

Optimize Your Contact List

While it is important at all stages, as you will start gaining more and more subscribers, it will become necessary for you to optimize your contacts list. It will be easier for you to categorize various sections of the email addresses you have in the contact list. Based on this list you can send emails to your subscribers. You may also want to arrange email connections in a segmented way.

Verify Your Subscribers At An Initial Stage

The marketer needs to make sure that the new subscriber wants to be on their contact lists or not for all the people recently subscribed to the email list of an email marketer. To avoid spam accusations, send a “double opt-in” email. Double opt-in is an email, asking them to confirm if they are ready for a subscription or not.

Testing Before Release

If you want your emails not to become a laughing stock, try your best to remove typos and any other kind of mistakes in your emails. While you are at it, here are some other mistakes that you must consider checking as well.

Here’s the checklist for you to test:

  • Typos or any spelling mistakes
  • Images should be looking correctly
  • Look good on mobile as well as desktop
  • Arrangement of CTA buttons and links
  • Selecting the right contact list
  • Sending to correct addresses

Get personal

If you have someone’s email address, you likely have their name as well. Don’t be shy: use it! Personalized messages had the highest open rate after timely news and affiliation emails. Also instead of focusing on flamboyance, you should work on meaningful content for your emails.

Time it right

The right timing is also one of the best email marketing tactics you have to work with. There’s no one right time for every business, but here are some basic guidelines.

  • Open rates are highest early in the morning. 6:00 a.m. is the best time of day to send emails.
  • People also respond well to emails that arrive after they get off work ― between 7 and 10 p.m.
  • Avoid the middle of the workday and weekends.
  • Avoid Mondays. Your customers are most likely stressed, sizing up the week ahead.

Make Your Subject Stand Out

With a short and sweet subject line, marketers can make your emails more enticing for their subscribers. Make sure that the subject line should justify the brand of your company. To make your subject stand out in the inbox, you can also make use of some emojis, or you can add the recipient’s name to the subject to enhance a personal touch in your emails.

If your goal is to drive traffic to your website, keep that in mind as you create your email. House most of your content on your site and use emails to drive traffic there.

Employ an Email Marketing Service Tool:

Even with the highly compelling emails, you can’t be assured of securing a guaranteed space on the subscriber’s inbox. Instead of wasting time and money on unprofitable campaigns, it is better to track and analyse your target audience. And that is where MailGaze comes in handy for marketers. It has an email automation feature using which you can hunt down the best performing email adverts of your competitors. While you can empower your email marketing tactics to claim more ROI for your business.


Email marketing is crucial to be included in your marketing strategy to reach directly the inbox of the subscribers. Even with the highly compelling emails, you can’t be assured of securing a guaranteed space on the subscriber’s inbox. Thus, take help from the evolution of email marketing that helps marketers reach their goals.

As it would be too much work to start building audiences for your emails marketing from total scratch for all your campaigns. To overcome such a problem, you can invest in reliable email automation services like MailGaze.



Mail Gaze

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